Mobile apps are now integral part of almost every business, irrespective of their size and industry. Several small industries too have profited from developing mobile app While most small businesses have their own Website, it is indeed more profitable for them to also develop a mobile app. With estimate smartphone users around 5 million in Nepal according to a rough estimation, here are numerous benefits for institutional organization to have their own mobile app.
Create a Direct Marketing Channel: Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, news feeds, and much more. One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your students/parents – including emergency notices and notices – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind app users about the event and notices whenever needed.
Reach a new set of customers: Good number of your current students/parents download and use your app, but there’s also the potential to reach a whole new audience(new students) who are experiencing your brand for the first time.
Showcasing services and achievements: Although your app will have a purpose, a benefit to the end user, it will also act much like a not-so-obvious ad for your business. Institute can put their success stories in app which can be plus point in marketing.
With the mobile industry booming like it is right now, it is most advisable for any and every business to develop mobile apps to promote their products and services. Mobile is indeed the way all communication is headed today and so, embracing this technology is guaranteed to produce the right results for your business.
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